ORDER

LAWRENCE K. KARLTON, Senior District Judge.

Plaintiff Michael Davis sued defendant Hollins Law, A Professional Corporation, alleging violations of the federal Fair Debt Collection Practices Act, 15 U.S.C. §§ 1692-1692p ("FDCPA") and California's Rosenthal Fair Debt Collection Practices Act, Cal. Civ.Code §§ 1788-1788.33 ("Rosenthal Act"). The gravamen of plaintiff's complaint was that defendant placed collection calls to his home phone, and left a voicemail message which failed to disclose that the communication was from a debt collector, thereby violating both statutes.

On April 15, 2014, a bench trial was held in this matter, where plaintiff was represented by Matthew Rosenthal, and defendant by Kathleen Hollins and Tamara Heathcote. At the and the Rosenthal Act. The court deferred its ruling on damages, and directed plaintiff to file a petition for attorney's fees. The court will now turn to these issues.

I. DAMAGES

Plaintiff seeks statutory damages of $1000.00 under each of the FDCPA and the Rosenthal Act, for a total of $2000.00.1

A. Damages under the FDCPA

1. Standard

The FDCPA provides for statutory damages. "[A]ny debt collector who fails to comply with any [FDCPA] provision ... with respect to any person is liable to such person in an amount equal to the sum of... any actual damage sustained by such person as a result of such failure [and] in the case of any action by an individual, such additional damages as the court may allow, but not exceeding $1,000...." 15 U.S.C. § 1692k(a)(1), (2)(A). The Ninth Circuit has held that courts must award FDCPA statutory damages on proof of violation. "The FDCPA's statutory language makes an award of fees mandatory." Camacho v. Bridgeport Fin., Inc., 523 F.3d 973, 978 (9th Cir.2008) (citing Tolentino v. Friedman, 46 F.3d 645, 651 (7th Cir.1995), cert. denied, 515 U.S. 1160, 115 S.Ct. 2613, 132 L.Ed.2d 856 (1995)). No proof of actual damages is required to support an award of statutory damages. Baker v. G.C. Servs. Corp., 677 F.2d 775, 780 (9th Cir.1982). Plaintiff seeks only statutory damages herein.

In determining the amount of statutory damages, "the court shall consider, among other relevant factors ... the frequency and persistence of noncompliance by the debt collector, the nature of such noncompliance, and the extent to which such noncompliance was intentional...." 15 U.S.C. § 1692k(b).

2. Analysis

No evidence was introduced to suggest that defendant's violation was anything other than a one-time occurrence. To the extent that the frequency and persistence of noncompliance is a factor, a de minimis award appears appropriate.

Similarly, the nature of the violation — omitting a required disclosure from a voicemail, itself left only after the parties had already communicated several times — also does not support a significant award, as the court can discern no harm to plaintiff from the act. Contrast, e.g., Miranda v. Law Office of D. Scott Carruthers, No. 1:10-cv-01487-BAM, 2012 WL 78236, 2012 U.S. Dist. LEXIS 2866 (E.D.Cal. Jan. 10, 2012) (awarding $1000.00 in statutory damages on the basis of a collection letter that read "NOTICE OF PENDING COURT PROCEEDINGS," when in fact no lawsuit was pending.); Bretana v. Int'l Collection Corp., No. C 07-5934 JF (HRL), 2010 WL 1221925, 2010 U.S. Dist. LEXIS 27786 (N.D.Cal. Mar. 24, 2010) (awarding $1000.00 in statutory damages where "[d]efendants sent multiple letters to [plaintiff], citing liability for interest and fees that did not apply, and improperly sued [plaintiff] in a California state court.").

Finally, while there is nothing in the record to suggest that the violation was intentional, the fact that defendant is a law firm, and that the statutory provision in question is so easily followed,2 suggests that defendant ought to have exercised a higher degree of diligence in policing its employees.

In light of the foregoing, the court will award plaintiff $250.00 in statutory damages under the FDCPA.

B. Damages under the Rosenthal Act

The Rosenthal Act, like the FDCPA, provides for both actual and statutory damages. But unlike the FDCPA, the Rosenthal Act premises any award of statutory damages on the defendant's state of mind:

Cal. Civ.Code § 1788.30(b). Accord Yu v. Signet Bank/Virginia, 69 Cal.App.4th 1377, 1395-96, 82 Cal.Rptr.2d 304 (1999) ("The [Rosenthal] Act provides for recovery in an individual action of ... a fine of $100 to $1,000 if the creditor's violation is willful and knowing.") (citing Cal. Civ.Code § 1788.30(b)).

At trial, plaintiff failed to show, by a preponderance of the evidence, that defendant acted "wilfully and knowingly" in leaving the subject voicemail. Accordingly, plaintiff is not entitled to statutory damages under the Rosenthal Act.

II. PLAINTIFF'S BILL OF COSTS

Plaintiff has filed a bill of costs, seeking $2,392.90 in litigation costs. (ECF No. 90.) Under Local Rule 292(b), a bill of costs may only be filed and served "[w]ithin fourteen (14) days after entry of judgment or order under which costs may be claimed...." Defendant is correct in noting that the court reserved its ruling on damages when trial ended. (Response to Petition for Attorney's Fees and Costs ("Response") 19-21, ECF No. 96.) The U.S. Supreme Court has "long held that an order resolving liability without addressing a plaintiff's requests for relief is not final." Riley v. Kennedy, 553 U.S. 406, 419, 128 S.Ct. 1970, 170 L.Ed.2d 837 (2008). Accord Charles Alan Wright & Arthur R. Miller, 15B Federal Practice and Procedure: Jurisdiction § 3915.2 (2d ed. 2014) ("Determinations of liability that leave unresolved questions of remedy ordinarily are not final....").

As the judgment herein will be final only upon entry of this order, plaintiff's bill of costs will be denied, without prejudice, as premature. After this order issues, plaintiff may submit a costs bill in accordance with Local Rule 292 and other applicable federal law.

III. ATTORNEY'S FEES

Plaintiff, as prevailing party, seeks $46,334.20 in attorney's fees under the FDCPA and the Rosenthal Act.

A. Standard

The prevailing party in an FDCPA action may recover reasonable attorney's fees, and costs, from the other side. 15 U.S.C. § 1692k(a)(3). "The FDCPA's statutory language makes an award of fees mandatory." Camacho, 523 F.3d at 978. The purpose of the fee-shifting provision is to ensure private enforcement of the statute. Baker, 677 F.2d at 780-81 ("[T]he [FDCPA's] legislative history shows that Congress clearly intended that private enforcement actions would be the primary enforcement tool of the Act."); see also Tolentino, 46 F.3d at 651 ("The reason for mandatory fees is that [C]ongress chose a `private attorney general' approach to assume enforcement of the FDCPA.").

Under Ninth Circuit precedent, district courts are to employ the "lodestar" method in determining reasonable attorney's fees in FDCPA cases. Ferland v. Conrad Credit Corp., 244 F.3d 1145, 1149 n. 4 (9th Cir.2001). The "lodestar" is derived by multiplying the number of hours the prevailing party reasonably expended on the litigation by a reasonable hourly rate. Id. "In determining reasonable hours, counsel bears the burden of submitting detailed time records justifying the hours claimed to have been expended. Those hours may be reduced by the court where documentation of the hours is inadequate; if the case was overstaffed and hours are duplicated; if the hours expended are deemed excessive or otherwise unnecessary." Chalmers v. City of Los Angeles, 796 F.2d 1205, 1210 (9th Cir.1986) (citing Hensley v. Eckerhart, 461 U.S. 424, 433-34, 103 S.Ct. 1933, 76 L.Ed.2d 40 (1983)). "In determining a reasonable hourly rate, the district court should be guided by the rate prevailing in the community for similar work performed by attorneys of comparable skill, experience, and reputation." Id. at 1210-11 (citing Blum v. Stenson, 465 U.S. 886, 104 S.Ct. 1541, 79 L.Ed.2d 891 (1984)).

"Although in most cases, the lodestar figure is presumptively a reasonable fee award, the district court may, if circumstances warrant, adjust the lodestar to account for other factors which are not subsumed within it." Ferland, 244 F.3d at 1149 n. 4.

The Rosenthal Act also provides for an award of attorney's fees and costs to the prevailing party, which "shall be entitled to costs of the action. Reasonable attorney's fees, which shall be based on time necessarily expended to enforce the liability, shall be awarded to a prevailing debtor." Cal. Civ.Code § 1788.30.3 Courts determining awarding attorney's fees under the Rosenthal Act also employ the lodestar method. See Komarova v. Nat'l Credit Acceptance, Inc., 175 Cal.App.4th 324, 95 Cal.Rptr.3d 880 (2009).

B. Reasonableness of Hourly Rate

1. Attorney rates

Plaintiff has submitted time records for work billed on this case by five attorneys: Matthew Rosenthal, Douglas Baek, Jessica Pascale, and Rory Leisinger, for each of whom plaintiff claims an hourly rate of $290 per hour, and Ryan Lee, for whom plaintiff claims an hourly rate of $387 per hour.4 Defendant does not object to the hourly rates claimed by these attorneys.

According to plaintiff, Rosenthal was admitted to practice in California in December 2011 (Decl. Rosenthal ¶ 2, ECF No. 91-2), while Lee was admitted in March 2004 (Decl. Lee ¶ 2, ECF No. 91-2). Plaintiff does not specify when Baek, Pascale, and Leisinger were admitted, but a search of the State Bar of California website shows that they were admitted in December 2008, February 2009, and August 2011, respectively.5 The billing records submitted by plaintiff therefore show that, when they last worked on this case, Baek had 4.5 years of experience, Pascale had 4 years of experience, and Leisinger had 2 years of experience.

In support of the claimed rates, plaintiff has submitted the declarations of Steven Solomon, Nicholas Bontrager, Todd Friedman, G. Thomas Martin III, and James Pacitti, all California attorneys who aver that they are experienced in consumer litigation. "Affidavits of the plaintiffs' attorney and other attorneys regarding prevailing fees in the community, and rate determinations in other cases, particularly those setting a rate for the plaintiffs' attorney, are satisfactory evidence of the prevailing market rate." United Steelworkers of America v. Phelps Dodge Corp., 896 F.2d 403, 407 (9th Cir.1990).

In support, plaintiff also submits a recent order in Castro v. Commercial Recovery Sys., No. 12-cv-00630 (N.D.Cal. Mar. 13, 2014) (ECF No. 91-5), awarding Lee $387 per hour.

Plaintiff also relies on the United States Consumer Law Attorney Fee Survey Report 2010-2011, compiled by Ohio-based attorney Ronald L. Burdge. (ECF No. 91-3.) According to the Survey Report, attorneys practicing consumer law in California for 1-3 years (e.g., attorney Leisinger) have an average hourly rate of $237, those practicing for 3-5 years (e.g., Baek and Pascale) have an average hourly rate of $347, and those who have practiced for 6-10 years (e.g., attorney Lee) have an average hourly rate of $387. (Id. at p. 24 of 67.) The court has reviewed the methodology underlying the Survey, and finds it credible. (Id. at pp. 9-11 of 67.)

District courts in California have differed on the appropriateness of considering the Survey Report when determining fee awards. In recent years, the majority have been willing to consider the Report's results as evidence of prevailing hourly rates in FDCPA and Rosenthal Act cases. See Brown v. Mandarich Law Grp., No. 13-cv-04703-JSC, 2014 WL 1340211, 2014 U.S. Dist. LEXIS 47020 (N.D.Cal. Apr. 2, 2014); Delalat v. Syndicated Office Sys., No. 10CV1273-DMS(NLS), 2014 WL 930162, 2014 U.S. Dist. LEXIS 33756 (S.D.Cal. Jan. 23, 2014); Crawford v. Dynamic Recovery Servs., No. 13cv1328 BTM (RBB), 2014 WL 130458, 2014 U.S. Dist. LEXIS 4057 (S.D.Cal. Jan. 10, 2014); Garcia v. Resurgent Capital Servs., No. C-11-1253 EMC, 2012 WL 3778852, 2012 U.S. Dist. LEXIS 123889 (N.D.Cal. Aug. 30, 2012); Ramirez v. N. Am. Asset Servs., LLC, No. CV 11-10237-GHK, 2012 WL 1228086, 2012 U.S. Dist. LEXIS 54641 (C.D.Cal. Apr. 9, 2012); Krapf v. Nationwide Credit Inc., No. SACV 09-00711 JVS (MLGx), 2010 WL 4261444, 2010 U.S. Dist. LEXIS 116689 (C.D.Cal. Oct. 21, 2010).

Not all district courts agree. A number of the California decisions rejecting the Survey Report's results originate in this judicial district. See, e.g., Fitzgerald v. The Law Office of Curtis O. Barnes, No. 1:12-cv-00071-LJO-GAS, 2013 WL 1627740, 2013 U.S. Dist. LEXIS 53642 (E.D.Cal. Apr. 15, 2013) ("The Court finds [the Survey Report] inapposite for determining hourly rates prevailing in the forum in which this Court sits, i.e., the Eastern District of California, Fresno Division."); Branco v. Credit Collection Servs., No. 2:10-cv-01242-MCE-EFB, 2011 WL 6003877, 2011 U.S. Dist. LEXIS 138329 (E.D.Cal. Dec. 1, 2011) ("Plaintiff's contention that the rates are reasonable as evidenced by the United States Consumer Law Attorney Fee Survey Report is unavailing because it does not take into account the reasonable rate for attorneys in this district.").

In determining whether to consider the findings of the Survey Report, the court begins by observing that debt collectors located in Los Angeles (such as the defendant herein), the San Francisco Bay Area, or San Diego can freely attempt to collect from consumers located in the Eastern District using telephone calls, letters, credit reporting, and/or collection actions. Moreover, defendants in recent FDCPA and Rosenthal Act cases filed in the Eastern District regularly rely on attorneys from elsewhere in the state to defend them. See, e.g., Alonso v. Blackstone Fin. Grp. LLC, 962 F.Supp.2d 1188 (E.D.Cal. 2013) (defense counsel from Irvine, California); Wilson v. Gordon & Wong Law Grp., P.C., No. 2:13-cv-00609-MCE-KJN, 2013 WL 6858975, 2013 U.S. Dist. LEXIS 180366 (E.D.Cal. Dec. 24, 2013) (defense counsel from San Francisco, CA); Green v. Creditor Iustus Remedium, LLP, No. 1:13-cv-01414-LJO-JLT, 2013 WL 6000967, 2013 U.S. Dist. LEXIS 161298 (E.D.Cal. Nov. 12, 2013) (defense counsel from San Diego, CA); Laugenour v. Northland Grp. Inc., No. 2:12-cv-2995-GEB-DAD, 2013 WL 3745727, 2013 U.S. Dist. LEXIS 98565 (E.D.Cal. Jul. 15, 2013) (defense counsel from Los Angeles, CA).

In the court's view, consumers in the Eastern District ought to enjoy similar flexibility in responding to unfair collection practices that debt collectors do in defending themselves. While the Ninth Circuit has observed that "[g]enerally, when determining a reasonable hourly rate, the relevant community is the forum in which the district court sits[,]" Prison Legal News v. Schwarzenegger, 608 F.3d 446, 454 (9th Cir.2010), this is not an absolute rule. "[R]ates outside the forum may be used if local counsel was unavailable, either because they are unwilling or unable to perform because they lack the degree of experience, expertise, or specialization required to handle properly the case." Barjon v. Dalton, 132 F.3d 496, 500 (9th Cir. 1997) (citation and internal quotation omitted). Moreover, as I have previously noted, "To insist on awarding significantly-lower hourly rates in the Eastern District than those in the other judicial districts in California would discourage attorneys from bringing meritorious lawsuits in this district." Adoma v. Univ. of Phoenix, 913 F.Supp.2d 964, 984 (E.D.Cal.2012). Further, "[J]udges are justified in relying on their own knowledge of customary rates and their experience concerning reasonable and proper fees." Ingram v. Oroudjian, 647 F.3d 925, 926 (9th Cir.2011). The court is informed, and takes into consideration, the fact that many consumer attorneys in California, who work under fee-shifting statutes such as the FDCPA, the Truth in Lending Act, and the Fair Credit Reporting Act, prefer not to bring cases in the Eastern District because they fear that they will be shortchanged in their fees. Given the choice of two meritorious cases, one of which is in the Eastern District and another elsewhere in California, skilled attorneys will generally choose the latter in order to safeguard their fees. The consequence, in many (though not all) instances, is to leave cases in this district to less-skilled attorneys. While the cost of living in the Eastern District is somewhat lower than other parts of California, the fact remains that the majority of consumer attorneys are clustered in the coastal cities and must pay the costs of living there. Forcing them to accept lower rates reduces their willingness to accept cases in this judicial district, and thereby tacitly weakens the protections available to consumers in this part of the state relative to consumers in the rest of the state. That result is unacceptable.

Accordingly, I will award Lee his requested rate of $387 per hour, and Rosenthal, Baek, and Pacal their requested rates of $290 per hour. Nevertheless, I will reduce Leisinger's rate to $237 per hour, per the data in the Consumer Law Attorney Fee Survey Report 2010-2011.

2. Paralegal rates

Plaintiff has also submitted time records for work billed on this case by a paralegal, one Ricardo Teamor, for whom he claims an hourly rate of $145.

Defendant correctly objects that plaintiff has failed to present any evidence of Teamor's qualifications and experience. This is contrary to accepted practice in fee litigation See, e.g., Garcia, 2012 WL 3778852, 2012 U.S. Dist. LEXIS 123889 ("Payne has twelve years of experience in the legal field, and Alba-Bermejo has two, and the requested rates equal their current hourly rates as billed by [counsel].")

As a result, per defendant, there is no way for the court to determine if Teamor is actually a paralegal, or else an office administrator or secretary. Much of the work for which Teamor's time is billed, such as preparing courtesy copies of documents for the court and booking flights, is administrative or secretarial in nature. The only salient evidence defendant presents is a sentence in the Consumer Law Attorney Fee Survey Report 2010-2011, which reads, "The average California Consumer Law firm employs 1 paralegal whose median billable hourly rate is $137...." (Id. at p. 51 of 67.) However, this information is insufficient, standing alone, to justify the requested fees.

Under such circumstances, the court must deny any recovery for the alleged paralegal's time.

C. Reasonableness of Hours Expended

For the purposes of calculating the lodestar figure, the court has discretion in determining the number of hours reasonably expended on this case. See Chalmers, 796 F.2d at 1210; see also Hensley, 461 U.S. at 437, 103 S.Ct. 1933 (stating that district court's exercise of discretion "is appropriate in view of the district court's superior understanding of the litigation and the desirability of avoiding frequent appellate review of what essentially are factual matters.").

1. Defendant's objections to time expended

According to plaintiff, his attorneys devoted a total of 139.8 hours to this case: 49.1 hours by Lee, 43.9 by Rosenthal, 32.6 by Baek, 8.7 by Pascale, and 5.5 by Leisinger. (ECF No. 91-1.)

Defendant objects that much of this time was "duplicative, unreasonable, or excessive." (Response 2.) Most of defendant's objections are not well-taken. For example, defendant objects to plaintiff's billing 0.3 hours apiece for preparing requests for production, interrogatories, and requests for admission, and goes to great lengths to show that plaintiff has propounded similar, though not identical, discovery requests in other FDCPA cases. (Response 3-5.) This objection is not well-taken. It is perfectly reasonable to take more than 12 minutes and as much as 18 minutes (i.e., the time increment encapsulated when billing 0.3 hours) to locate pre-existing discovery requests, modify these to reflect the facts of the new case, and then read them over for internal consistency. In the court's view, defendant's objections to these tasks, and many others, as taking too long are simply meritless.

That said, the court has reviewed all of the time entries that defendant contests and will reduce the following tasks, which each took too much time, to 0.1 hours apiece:

Dec 28, 2012     0.2     J. Pascale     Receive ECF notice of case filed and supporting
                                        documents

Dec 31, 2012     0.3     J. Pascale     Received ECF notice of Order setting Scheduling
                                        Conference; diaried dates and set to serve copy of
                                        Order on Defendant

Feb 5, 2013      0.2     J. Pascale     Receive and review ECF notice of stipulation and order
                                        to extend motion hearing date

Mar 7, 2013      0.3     J. Pascale     Received and reviewed Defendant's notice to appear by
                                        telephone or continue hearing

In other words, Pascale will only be allowed to bill 0.4 hours, rather than 1.0 hours, for these tasks.

Plaintiff also seeks to bill the 1.5 hours devoted by local counsel Leland Moglen to plaintiff's July 5, 2013 deposition at attorney Baek's rate. This is impermissible. Moglen's time must be billed at his own rate. Therefore, 1.5 hours of Baek's time will be stricken.

Finally, defendant objects to attorney Rosenthal billing 2.0 hours for preparation of a trial brief in support of a motion for judgment as a matter of law. (Response 13.) As defendant points out, under Fed.R.Civ.P. 50, this motion is available only in a jury trial. Accordingly, this time will be stricken.

2. Defendant's objections to venue

According to defendant, plaintiff incurred unnecessary expenses in traveling to Sacramento when he could have filed this case in the Central District of California, where defendant is located.

Under 28 U.S.C. § 1391(b), a case may be properly filed either in a judicial district in which defendant resides or a judicial district in which a substantial part of the events or omissions giving rise to the claim occurred. It was reasonable to file the action in the Eastern District based on the convenience to the plaintiff for deposition and trial. If defendant objected to the chosen venue, it could have brought a motion to transfer under 28 U.S.C. § 1404. Objecting to venue at this late date is churlish.

3. Defendant's arguments regarding proportionality of fees and recovery

Despite defendant's arguments to the contrary, the court sees no basis to require proportionality in FDCPA cases between the amount recovered and the amount of attorney's fees available thereon. Given the relatively low value of the prescribed statutory damages, and in many instances, the unavailability of actual damages, imposing a proportionality requirement would entirely defeat the deterrence value of FDCPA lawsuits. If debt collectors who engage in unfair collection practices could be assured that they could avoid both significant damages and significant attorney's fees, they would have little incentive to comply with the FDCPA's requirements. Wronged debtors would also be less likely to find counsel absent the guarantee of fee-shifting, as the damages involved are often too low to support contingency-based representation. "As there rarely will be extensive damages, a rule of proportionality would discourage vigorous enforcement of the FDCPA." Kottle v. Unifund CCR, LLC, 992 F.Supp.2d 982, 2014 WL 243140, 2014 U.S. Dist. LEXIS 9271 (C.D.Cal. Jan. 13, 2014) (awarding $10,782 in attorney's fees based on $2001.00 recovery). For these reasons, district courts in the Ninth Circuit "have been reluctant ... to reduce damages on the basis of a low monetary recovery in FDCPA cases, recognizing that [statutory] damages are capped at $1,000." De Amaral v. Goldsmith & Hull, No. 12-cv-03580-WHO, 2014 WL 1309954, 2014 U.S. Dist. LEXIS 45730 (N.D.Cal. Apr. 1, 2014) (awarding $118,978.30 in attorney's fees and costs on recovery of $1000.00 in FDCPA statutory damages).

The court discerns no principled justification to deviate from these precedents. There exists no requirement of proportionality between the damages recovered and the attorney's fees and costs ultimately awarded in FDCPA cases.

D. Initial lodestar calculation

Based on the foregoing, the initial lodestar figure in this case amounts to $44,404.20, calculated as follows:

                      Hours     Hourly Rate     Fees

Ryan Lee              49.1      $387            $19,001.70
Matthew Rosenthal     41.9      $290            $12,151.00
Douglas Baek          31.1      $290            $9,019.00
Jessica Pascale       8.1       $290            $2,349.00
Rory Leisinger        5.5       $237            $1,303.50

Total                                           $43,824.20

Nevertheless, the court finds that a downward adjustment in the lodestar amount is merited.

E. Downward adjustment to lodestar

This case is unusual in that some portions of the litigation were meritorious, while others were entirely unnecessary. If either party had taken a few simple steps, the matter could have concluded far sooner. How this distinction between meritorious and needless activities should affect the attorney's fee award is a difficult question.

Let us first turn to the meritorious portion. Defendant initially moved to dismiss and/or strike plaintiff's Rosenthal Act claim on the grounds that (i) as a law firm, it was exempt from the Act, and (ii) the voicemail it left plaintiff was protected activity under California's anti-SLAPP statute. See Davis v. Hollins Law, 942 F.Supp.2d 1004 (E.D.Cal.2013). Both arguments had merit and required examination, particularly the first, which has been the subject of some disagreement among the federal courts. See id. at 1008. In order to resolve the matter, the court engaged in both statutory interpretation and examined the Act's legislative history before concluding that plaintiff could in fact proceed against defendant. See id. at 1010-11. In the court's view, the time spent by plaintiff's counsel in opposing these motions was properly spent.

Defendant later filed a motion for summary judgment, arguing that, since the subject debt had been incurred on a business credit card, the collection voicemail was beyond the ambit of the FDCPA and the Rosenthal Act, which both address the collection of consumer debts. See Davis v. Hollins Law, 968 F.Supp.2d 1072 (E.D.Cal.2013). This was an open question of law, and to resolve it, the court had to reconcile three Ninth Circuit precedents. See id. at 1076-1079. Again, any hours spent opposing this motion were appropriate.

At this point, the inquiry becomes more complicated. Plaintiff cross-moved for summary judgment, contending that defendant had violated the FDCPA and the Rosenthal Act by leaving him a voicemail which failed to identify defendant as a debt collector. However, plaintiff failed to adduce sufficient evidence to demonstrate that the subject debt had been incurred "primarily for personal, family, or household purposes," rather than for business expenses. See id. at 1081. As a result, a triable issue of material fact as to the nature of the debt remained.

In the court's view, this issue, of the alleged debt's composition, could easily have been resolved earlier. But the blame for the failure appears to lie with both parties. At trial, it was evident that plaintiff had simply been unprepared for his July 5, 2013 deposition. Yet it was plaintiff's deposition testimony — that his wife used the subject credit card for business purposes some ten years previously — that gave defendant ammunition for trial. The submitted billing records show that plaintiff was prepared by his attorneys for no more than 0.5 hours for his deposition. This was evidently far too little. Counsel's failure to adequately prepare plaintiff for deposition is inexcusable.

On the other hand, defendant could have easily requested the billing statements for the subject debt from the original creditor, American Express, in order to verify whether the debt was primarily incurred for business purposes. If so, this case could easily have been disposed of at summary judgment. And if the bills instead showed that the debt was incurred "primarily for personal, family, or household expenses," then defendant would have been duty-bound under Fed.R.Civ.P. 11 not to argue otherwise at trial, and may have settled the case.

In other words, both parties failed to take actions that might have ended this case much earlier. Counsel's failure to adequately prepare plaintiff for his deposition meant that this case could not be resolved on the cross-motion for summary judgment. Consequently, in order to penalize plaintiff's counsel for its errors, the court will reduce the lodestar amount available for the cross-motion, as follows.

In several instances, the court is unable to determine, from the submitted time records, how many hours were spent on plaintiff's cross-motion for summary judgment, as opposed to plaintiff's opposition to defendant's motion. These mixed-billing entries total 21.4 hours, all by attorney Lee. The court will reduce this time by 50%, to 10.7 hours.

Plaintiff also devoted 10.0 hours preparing its reply to defendant's opposition to the cross-motion for summary judgment. These hours will be stricken.

The final award amount, then, will be $35,813.30, broken down as follows:

                      Hours     Hourly Rate     Fees

Ryan Lee              28.4      $387            $10,990.80
Matthew Rosenthal     41.9      $290            $12,151.00
Douglas Baek          31.1      $290            $9,019.00
Jessica Pascale       8.1       $290            $2,349.00
Rory Leisinger        5.5       $237            $1,303.50

Total                                           $35,813.30

IV. CONCLUSION

In light of the foregoing, the court hereby orders as follows:

IT IS SO ORDERED.